Why Press Releases are an Effective Form of Content Marketing
While content marketing has been proven to be one of the most effective forms of marketing, determining how to deliver your content is just as important as creating the content. Content marketing for those that are not aware, is the process of providing information that consumers will find helpful so that they can make informed decisions about the items they purchase. There are many ways to ensure potential customers find this information; though, one method that can be particularly helpful is the creation and submission of press releases. Here are some of the ways that press releases can be an effective form of content marketing.