7 Reasons Why Your Business Needs a Google Virtual Tour
If you're considering adding content for brand marketing and advertising, there are some sound reasons to consider a Google virtual tour.
The virtual map of the world is growing faster than ever. The technology to virtually visit places on the earth, now fits in our pockets and is free from Google. How people search, discover, and engage online is becoming intertwined with virtual reality technology. Here’s how it can work to your benefit.
First, let's quickly answer, for those that don't know - What is a Google Virtual Tour exactly?
A Google virtual tour is a simulation of an existing location, usually composed of a sequence of images by a Street View Trusted pro or agency.
In this case the 360 images are produced, then added to your Google My Business listing as an interconnected virtual walking tour. The new virtual tour is now visible along with your other location information, so searchers can get a better sense of what it's like to visit.
Google offers all businesses, small and large alike, a free place to showcase themselves called a Google My Business listing or a GMB for short. Establishing a GMB is super helpful, but what you do to optimize this listing is crucial to whether or not you even appear when products or services you offer are searched. For more, check out our blog on Google My Business Listing Success.